Loyalty Programs – Study of customer relationship
Loyalty program is a modern medialized marketing strategy designed to encourage customers to continue shopping sometimes beyond logic. In the format of global capitalism, such programs cover most types of trading, each of which has different functions and reward schemes. The study of loyalty programs provides material for understanding customer relationship systems, and the structures of a modern converged consumer and information society.
27 September 2022
Sparks is M&S’s customer reward scheme, which gives the chance to receive some treats to customer. The main feature of the M&S loyalty program is the opportunity to make a donation to chosen Sparks charity while shopping.
23 September 2022
Recently, gift certificates are gaining in popularity. The famous American online store Amazon also offers Amazon Gift Card, which you can buy as a gift, as well as for yourself.
21 September 2022
myWaitrose membership allows you to save money on purchases of certain items. All members of the scheme must be residents of England, Scotland, Wales or the Channel Islands
21 September 2022
myWaitrose loyalty program is a customer loyalty program of Waitrose & Partners. Like many other programs, myWaitrose requires registration and transfer of rights to process your personal data.
1 September 2022
The Blue Light Card is a discount system for health and life safety employees. The discount is available in many UK stores and supermarkets online and offline.
31 August 2022
People that work in the NHS, Emergency Services, Social Services, Social care sector and armed forces are all eligible for the Blue Light Card. The card, which gives a 10% discount in all Asda stores, is available to UK residents
31 August 2022
Blue Light Card is the discount service for the emergency services, NHS (National Health Service), social care sector and armed forces. BLC (Blue Light Card) is a personalized discount card, which provides its holder with a benefit when purchasing goods in stores participating in this loyalty program.
27 August 2022
A loyalty program is usual system of rewarding customers, usually tied to a plastic card. There is a point of view that loyalty programs exploit customers more than they provide benefits. Is this true? Let's try to find out.
25 August 2022
ALDI (abbreviation for Albrecht Diskont). The Aldi group operates over 10,000 stores worldwide. In order to keep up with the worldwide trend of working with customers, ALDI introduces in some of its locations some semblance of a loyalty program. For example, in the Republic of Ireland there is the ALDI Christmas Savings program.
12 August 2022
The NHS discount is a modern rewards system for all healthcare workers. It is an opportunity to save on everyday purchases with a huge range of NHS discounts, bargains and vouchers from a huge list of retailers and stores.