Loyalty Programs – Study of customer relationship
Loyalty program is a modern medialized marketing strategy designed to encourage customers to continue shopping sometimes beyond logic. In the format of global capitalism, such programs cover most types of trading, each of which has different functions and reward schemes. The study of loyalty programs provides material for understanding customer relationship systems, and the structures of a modern converged consumer and information society.
4 November 2021
Shell Hong Kong Limited is one of the world’s leading energy companies. Shell Hong Kong offers special loyalty program with respect for people in every aspect of fuel operation.
21 January 2021
The loyalty program from the Swedish clothing retailer H&M runs directly in the H&M app on smartphone or on hm.com. It is an all-digital loyalty program where member will get points on all shopping, both in store and online. The program allows member to accumulate points for purchases, receive bonuses and exclusive offers.
26 December 2020
Flybuys card is available as plastic and digital. The digital card can be issued in the mobile app and activated online. There is also a bank card - Coles and Citi have credit cards that let you collect Flybuys points. With a Coles credit card, you'll earn points for each $1 you spend on eligible purchases, with the following earn rates.
21 December 2020
Flybuys is one of Australia's largest loyalty programs, launched in 1994 as a joint venture of Shell, Coles Myer and National Australia Bank. The essence of this loyalty program is that participants earn points making purchases. Points can be redeemed later for rewards.
9 December 2020
Tesco Clubcard is a part of free Tesco's loyalty program with reduced prices. Clubcard allows you to save money and receive vouchers when purchasing Tesco products.
8 December 2020
Clubcard Plus is a new monthly subscription from Tesco stores starting in November 2019. Clubcard Plus benefits available only to Clubcard members. It's easy to get a Tesco Clubcard Plus via Clubcard app, via phone, via web page.
7 May 2020
Loyalty program as a strategy to keep clients in a hyper-competitive environment is part of nudge theory. Nudge theory, or libertarian paternalism, was proposed as a new kind of economic policy in 2008 by economist Richard Thaler in collaboration with legal scholar Cass Sunstein. But now individuals making choices they would not otherwise have made, such as buying some overpriced or unnecessary goods. In other words, Nudge turns into Big Nudging.
23 April 2020
The North Face Loyalty Program Reward is a special coupon issued to receive discounts on purchases at The North Face stores and on the official website www.thenorthface.com. These rewards are denoted by special conventional units - Peak Points. According to the terms and conditions of the Program, a Member can exchange Rewards for company products or pay part of a purchase.
22 April 2020
Several factors influence the success of the loyalty program, among which the role of the customer is important. The customer is a subject of modern society, which is included in an extensive network of communications, economic and information flows.