Loyalty Programs – Study of customer relationship

flybuys loyalty program


Flybuys is one of Australia's largest loyalty programs, launched in 1994 as a joint venture of Shell, Coles Myer and National Australia Bank. The essence of this loyalty program is that participants earn points making purchases. Points can be redeemed later for rewards.

How to get a Tesco Clubcard?


Tesco Clubcard is a part of free Tesco's loyalty program with reduced prices. Clubcard allows you to save money and receive vouchers when purchasing Tesco products.

How to get a Tesco Clubcard Plus?


Clubcard Plus is a new monthly subscription from Tesco stores starting in November 2019. Clubcard Plus benefits available only to Clubcard members. It's easy to get a Tesco Clubcard Plus via Clubcard app, via phone, via web page.

Tesco Loyalty program


Tesco Clubcard holders receive points based on the amount spent. Points can be changed for the Tesco special vouchers. Customers receive one point for every £1 spent at Tesco supermarkets. Vouchers can be spent on a variety of purchases.

Loyalty program: From Nudge to Big Nudging


Loyalty program as a strategy to keep clients in a hyper-competitive environment is part of nudge theory. Nudge theory, or libertarian paternalism, was proposed as a new kind of economic policy in 2008 by economist Richard Thaler in collaboration with legal scholar Cass Sunstein. But now individuals making choices they would not otherwise have made, such as buying some overpriced or unnecessary goods. In other words, Nudge turns into Big Nudging.

VIPeak: The North Face Loyalty program


The North Face Loyalty Program Reward is a special coupon issued to receive discounts on purchases at The North Face stores and on the official website www.thenorthface.com. These rewards are denoted by special conventional units - Peak Points. According to the terms and conditions of the Program, a Member can exchange Rewards for company products or pay part of a purchase.

Loyalty Programs: Customer Factors


Several factors influence the success of the loyalty program, among which the role of the customer is important. The customer is a subject of modern society, which is included in an extensive network of communications, economic and information flows.

Structure of Loyalty Program’s Rewards


To understand the loyalty program, it is important to understand the role of rewards offered to consumers. Reward is directly related to the consumer's sense of satisfaction, so the structure of rewards should be in line with the task of producing it. To analyze the structure, it can be conventionally divided into such parts as type of rewards, size, frequency and representation.

Sephora Loyalty program


Sephora is a prestige omni-retail network of perfume and cosmetics stores. Beauty Insider members can redeem their rewards points for things like gift cards and discounts, helping to offset purchase prices without devaluing the products. Loyalty members can also redeem points for more exclusive things like limited edition products or in-store beauty tutorials.

Starbucks Loyalty program


Starbucks has a bonus loyalty program, which was created as a sign of gratitude and further encouragement of regular customers for their purchases. Starbucks Rewards members are able to earn and accumulate "Stars" that can be redeemed for Starbucks Rewards benefits at participating Starbucks stores and are eligible to receive certain additional benefits.