Loyalty Programs – Study of customer relationship

Loyalty Program Tiers


Many loyalty programs are based on a multi- tiers structure - from 1 and 2-3 tiers to 10 tiers and more. For example, tiered program AliExpress now has 4 tiers - Silver, Gold, Platinum, Diamond. The very idea of dividing into tiers is based on the Pareto principle, also known as the 80/20 principle (20% of clients contribute the most to the firm's revenue).

Conceptual Model of Loyalty Program Effectiveness


The main factors of the loyalty program effectiveness fall into three main groups: 1. the structure of the loyalty program, 2. the structure of the rewards, and 3. consumer fit with the loyalty program.

How to activate SPAR Club card in Russia?


As an example of activating a SPAR Club card, we give the Russian version of activating the loyalty program. In other countries where the SPAR distribution network is present, the registration procedure may vary. But the essence remains unchanged

SPAR Loyalty program


SPAR International is the association of wholesalers and retailers (mainly European countries, but also South Africa, Australia, Argentina). In all SPAR’s formats (SPAR, EUROSPAR and SPAR-express) there is a customer loyalty policy. In different countries, these are different programs, but the essence the same – clear rewards schemes for purchases, based on Membership card.

How to get and register COOP card?


Becoming a member of the COOP is easy - you have to pay £1, which costs one share in the cooperative. Then the card must be registered. Below we will consider separately how to register for a temporary card.

Coop Loyalty program


Coop is one of Switzerland's largest retail and wholesale companies with around 2.5 million members. Coop loyalty program is arranged as follows: when buying selected goods and services, 5% of the amount spent is credited to the buyer's account. Each Coop member has its own Coop membership account.

How to register your Shell ClubSmart account


Registration of the Shell Club Smart Loyalty Club Club account is very simple. If you specified an e-mail address when filling out personal data at the gas station, the Personal Account is automatically generated. In case you did not provide your email address, you will need to perform a few simple steps.

How to get and register a Shell ClubSmart card on the official website?


To become a member of the Shell ClubSmart loyalty program, you need to get a card at the nearest Shell gas station. Next, you need to follow a series of simple steps to complete your account.

Shell Clubsmart Loyalty program


The global Shell concern has launched its own Shell CLUBSMART loyalty program, aimed at attracting attention from customers. This loyalty program has been successfully operating in 21 countries of the world and unites millions of participants. Regular customers of the company are invited to become participants in a specially designed loyalty program. According to the terms of this program, a buyer of Shell fuel receives a discount card that allows them to use discounts, as well as to accumulate bonuses and exchange them for company prizes.

Loyalty Programs – Positive and Negative Results


Numerous empirical researches reveal mixed evidence of the impact of loyalty programs on loyalty per se. Somel studies have found the positive impact of retail loyalty programs on customer behavior, while other studies have found that loyalty programs have no impact. This heterogeneity in the conclusions leads to a double evaluation of the very phenomenon of the loyalty program, and to criticism of its structures.