AliExpress Loyalty program

Type of Loyalty program: marketplace

Type of purchasing: online

Used by: AliExpress. It is a large company operating the e-commerce marketplace aliexpress.com. AliExpress is the e-commerce retail platform of Alibaba, serving buyers from all over the world.

 

Model of Loyalty program: discount, rewards schemes (promo codes, coupons)

Type of medium: profile (account).

Rewards schemes: promo codes, coupons

 

Additional perks: customers get benefits in shopping AliExpress: debit & prepaid cards, Black Friday Ads Page. AliExpress cashback allows to get up to 4.91% of the purchase price back. Coupon center game https://campaign.aliexpress.com/wow/gf/

 

Type of membership: for free

Type of card:  no card

Program validity period: limited

Rewards points:

• Points (Shopping points, Fan points, Bonus points). Points on AliExpress are not a currency – they can only be spent to buy a customer’s level.  
• Mobile coins. They can only be spent on the products or coupons on AliExpress.

Tiers: There are 4 levels (Silver, Gold, Platinum, Diamond). Each level is assigned for the certain number of points and can be either increased or decreased by the customer. This depends on activity and purchases. The first level is assigned automatically to all newbies. It means that every registered user on AliExpress automatically becomes a member of the club.

 

Mobile version: yes

Apps: AliExpress Shopping App (Anniversary Sale Edition). Size 234.7 MB. Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch. Languages English, Arabic, Dutch, French, German, Hebrew, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Thai, Turkish, Ukrainian, Vietnamese. Age Rating 12+, Price Free

 

Country (region): AliExpress is available in 230 different countries and regions.

Language: English, Arabic, Dutch, French, German, Hebrew, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Thai, Turkish, Ukrainian, Vietnamese.

Description of Loyalty program: (info about program)

• Page https://sale.aliexpress.com

About AliExpress loyalty program

AliExpress is the largest Chinese online market, working with buyers from many countries. AliExpress holds high positions in the ranking of the most visited sites in the world. In terms of number of products, sellers and buyers, AliExpress is on par with online platforms such as Amazon and Rakuten.

In 2010, media trading giant Alibaba Group launched the AliExpress project. Since then AliExpress has been increasing its turnover and today you can buy anything from small things to expensive electronics and home appliances here.  AliExpress catalogue offers more than 100 million products in 14 categories from almost 800 thousand sellers.

AliExpress' strengths are:

• stability
• debit and prepaid card support
• different promo codes
• Black Friday's extensive offer
• security and privacy policies
• partner programs
• Supports ethical practices
• free return policy

Media representation:

How to Apply Your AliExpress Discount Code

Step 1: Find the AliExpress coupon code and click the button to view the code. The promo code will be automatically copied to the clipboard on your smartphone or computer.

Step 2: Go to aliexpress.com and place the items you want to buy in your shopping cart. When you are done shopping, click "Checkout" or "View Cart" to go to AliExpress payment page.

Step 3: On the AliExpress checkout page, find a text box called "Promo Code" or "Discount Code". Once you find it, insert the AliExpress promo code in this field. Your discount on AliExpress will apply.

 

Cash back for different categories:

4.3% Paid order for the purchase of a user from Russia and the CIS
2.63% Paid order in the remaining categories by users from other countries
1.29% Paid order in the categories: Smartphones and tablets, PC and laptops, computer peripherals, audio and video equipment, external and internal storage
0.31% Paid order in the categories: Smartphones and tablets, PC and laptops, computer peripherals, audio and video equipment, external and internal storage for users from other countries
0.14% Paid order for the purchase of a user from Russia and the CIS

Coupon types

• AliExpress Coupons
• Seller Coupon
• AliExpress Select Coupon. A Select Coupon is a special type of coupon that helps you save even more on AliExpress. They are issued by AliExpress and can be used in any store that accepts them with certain restrictions
• Level-Up Coupon  Rewards. After reaching a new member level, you can enjoy even more benefits and if this is your first time reaching this specific level, you'll receive exclusive level-up coupons between the 8th and 14th of the following month. Coupons remain valid for 7 days so don't forget to log in and claim them!The first member level upgrade will occur on Dec 8, 2017 PT.

 

Options: ability to launch own sales by setting up e-commerce store on AliExpress. It's easy and free.

Support:

• Customer service https://service.aliexpress.com/page/home?pageId=18&language=ru

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