Amazon Prime Loyalty program

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Type of Loyalty program: marketplace, media

Type of purchasing: online

Used by: Amazon. It is an American multinational technology company based in Seattle, one of the world's largest online marketplace.


Model of Loyalty program: membership service offering

Type of medium: profile (account).

Rewards schemes: It gives customers access to extra services for free. Prime Rewards Card members earn 5% Back at with a Prime Credit Card. 2% rewards can be returned on debit spending with Prime Reload.


Additional perks: customers get more benefits in shopping and entertainment, for example: free express delivery service (even free same-day delivery), 2-Hour grocery & restaurant delivery, In-Home & In-Car Delivery, clothes program “Try before you buy”, 20% discount for baby goods, savings at Whole Foods Market, service Alexa Voice Shopping, entertainment channel Amazon Originals (movies, TV shows), 20% discount for Amazon Music Unlimited, lots of eBooks & audiobooks, access to Kindle books, free games, unlimited photo storage.

Type of membership: It is a paid subscription service. In May 2018, Amazon increased the annual US Prime membership fee from $99 to $119. Prime Video costs $8.99 /month. Prime monthly is $12.99 /month.

Type of card: Store Card or Amazon Prime Store Card


Program validity period: monthly, annual

Rewards points: Shop with Points: customer can use favorite rewards points to shop at


Tiers: no

Mobile version: yes

Apps: Amazon app for convenient shopping. Information: Size 114.2 MB, Requires iOS 12.0 or later. Compatible with iPhone, iPad, and iPod touch. Languages English, Arabic, French, German, Italian, Japanese, Portuguese, Simplified Chinese, Spanish. Age Rating 4+. Price Free.


Country (region): international

Language: English, Chinese, Korean, Japanese, Spanish, Portuguese, Hebrew

Description of Loyalty program:

  • Page

About Amazon Prime loyalty program

Started from books selling Amazon is now known as ‘The Everything Store’. This online gipermarketplace speaks in 8 languages and shops in 64 currencies all over the world. Because Amazon exists in a highly competitive environment, its loyalty program must have an undeniable advantage. So, in 2005, Amazon announced the creation of great customer service - perfect example of non-traditional and innovative loyalty program. Amazon Prime is mixture of loyalty programs and subscription service. It makes customers to pay an upfront fee, then customers are spending more on Amazon to at least compensate their membership fee and. It is the way to convince customers to buy exclusively through Amazon. And it works - Prime members spend on average four times more than other Amazon customers. The main achievement of the Amazon Prime loyalty program is expressed in the definition of the American marketing association of loyalty programs, which includes: "... encourage repeat business." This approach works - customers repeat their purchases on Amazon.  


Prime membership includes:

  • FREE delivery (Fast, FREE, and convenient ways to get millions of items, from unlimited Two-Day Delivery to Same-Day and 2-Hour Delivery in select areas)
  • Exclusive Deals (Get exclusive access to deals and discounts)
  • Whole Foods Market Save on Groceries (Exclusive deals at Whole Foods Market, 5% Back with the Amazon Prime Rewards Visa Card, and 2-hour delivery with Prime Now in select regions).
  • Movies & TV Shows (Amazon Originals)
  • Free Games and Loot with Twitch Prime
  • Access to an exclusive library of songs from Amazon Music

Media representation:


Shoppers find shopping in Amazon very convenient because they don't have to go to the mall or the shops to get the things they want. When they order something online, it will be at their door in two days. This understanding explains why is a mass market in the world.

The real value that Amazon Prime offers is free two-day delivery with no minimum order amount. This is a huge advantage for customers. A customer can order a product less than $1 with free shipping, and if necessary, buy another $0.50, and the delivery will also be free. Typically online shops offer free shipping for orders over $50, and even Amazon itself offers free shipping for $35 and does not necessarily deliver within two days. However, if you register with Amazon Prime, there is no minimum to qualify for free shipping. This is an unprecedented approach and a real value for customers.

How to get a Amazon Prime?

To create a new account you need to sign up. You should fill out a form.




The next step is to choose the appropriate plan from the tariffs. You can also take advantage of social benefits (Prime is just $12.99 $5.99/month for qualifying customers with an EBT or Medicaid card). You can start with a free period (30 days) to test the benefits. During this 30-days free trial, you can cancel the program without any payment. Please note that when you register, you must provide your bank card number, which means that at the end of the test period you will be charged at the selected rate.



Options: Store Card or Amazon Prime Store Card is issued by Synchrony Bank


Accepted Payment Methods

  • Visa (including the Amazon Rewards Visa Signature Card)
  • Amazon Store Card
  • Amazon Secured Card
  • MasterCard/EuroCard
  • Discover Network
  • American Express
  • Diner's Club (U.S. billing addresses only)
  • JCB
  • NYCE
  • STAR
  • China UnionPay (credit card only)
  • Visa, MasterCard, or American Express prepaid credit or gift cards

Read more about How to pay at here.



  • Customer service

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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info


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