Costco loyalty platform

| Published | LAST UPDATED .

Type of Loyalty program: self-service warehouses (electronics, computers, furniture, outdoor living, appliances, jewelry, and more)

Type of purchasing: offline, online

Used by: Costco Wholesale Corporation

Costco reward programs


Model of Loyalty program: rewards schemes. Customer can get personalized offers with Costco loyalty platform Membership. Purchases made on the company's website do not require membership, but imply a 5% markup on the standard price.

Type of medium: card, profile (reward account).

Costco Membership Cards


Rewards schemes: rewards, savings.

Costco Membership savings


Additional perks: Costco Gift Cards

Costco offers several types of gift cards to cater to various customer needs and preferences.

Costco Gift Cards


Type of membership: for annual fee.

As of 2023, the cost of a Costco membership in the United States is as follows:

  • Gold Star Membership: $60 per year
  • Executive Membership: $120 per year

Type of card: Membership card (Costco Shop Card, Digital Costco Shop Card).

Program validity period: unlimited

Rewards points: points

Tiers: two tiers.

Costco Membership Tiers: Gold Star Membership, Executive Membership

Costco offers two primary membership tiers, each catering to different needs and preferences:

How much is a Costco Gold Star Membership?

This is the standard membership level available to individuals and households. It costs $60 per year and grants members access to all Costco locations worldwide. Gold Star members receive a membership card, allowing them to shop in-store and online. They can also add additional cardholders (spouses or domestic partners) for an additional fee, which extends the benefits to their family members.

How much is a Costco Executive Membership?

Priced at $120 per year, the Executive Membership offers all the benefits of the Gold Star Membership, plus a host of additional perks. Executive members receive an annual 2% reward on eligible purchases (up to $1,000), which is distributed as a cashback reward certificate. This tier is ideal for frequent Costco shoppers, as the 2% reward can easily offset the higher membership fee. Executive Members receive an annual 2% Reward, up to $1,000 (see

Costco Executive Membership reward


Apps: Costco Mobile App



Costco Membership App


Costco Mobile App: main benefits

  • Digital membership card. Your membership card is now readily available within the Costco app. Step into the store and start shopping with your digital membership card on your phone.
  • Costco Digital Membership Card


  • Savings. With the Costco mobile app, you'll always have the latest warehouse discounts right at your fingertips.
  • Shop. Members can explore an exclusive expanded range of products, offering thousands of items not found in your local warehouse, all conveniently delivered straight to your doorstep.
  • Warehouse Info. Get the lowdown on the Costco nearest to you, including operating hours and holiday schedules, and navigate directly to the store.
  • Shopping List. Keep track of items you want to pick up on your next Costco run.
  • Photos. Order prints, wall decor, or photo gifts from anywhere, at any time.
  • Feedback. Costco is always eager to enhance your experience. Click on "Feedback" and share your thoughts on our mobile app, website, or store.
Costco Membership App


Country (region): US

Language: English


Terms and conditions:

What is Costco loyalty platform?

Costco, often referred to as the "members-only warehouse club," is a retail giant that has gained immense popularity worldwide. At the heart of its success is the Costco membership program, a unique offering that provides customers with exclusive access to a world of savings, quality products, and numerous benefits.

Benefits of a Costco Membership

  • Exclusive Access: Perhaps the most significant benefit of a Costco membership is access to the store itself. While Costco warehouses may appear to be regular stores from the outside, they are exclusively accessible to members. This exclusivity often results in a less crowded shopping environment, shorter lines at the checkout, and a more pleasant shopping experience overall.
  • Savings Galore: Costco is renowned for offering competitive prices on a wide range of products, from groceries to electronics to furniture. Members have access to exclusive member-only discounts, promotions, and instant savings on various items throughout the store. The savings potential can be substantial, easily offsetting the cost of the membership fee.
  • Kirkland Signature: Costco's private label brand, Kirkland Signature, is synonymous with quality and value. Members can enjoy substantial savings on a wide array of Kirkland Signature products, including food, household items, and electronics.
  • Bulk Buying Power: Costco specializes in selling products in bulk quantities, which can lead to significant cost savings in the long run. Families, businesses, and individuals can stock up on essentials, reducing the frequency of shopping trips and the overall cost of household items.
  • Rotating Selection: Costco's inventory is constantly changing, with new and exciting products regularly added to the shelves. Members can discover unique and limited-time items, ensuring that each visit to the store is a fresh and exciting experience.
  • Services and Discounts: Beyond the physical products, Costco members can also take advantage of various services, including discounted travel packages, insurance offerings, and even prescription medications at the Costco pharmacy. The savings extend beyond the store's walls.
  • Gasoline Savings: Many Costco locations have their own gas stations, where members can benefit from lower fuel prices compared to neighboring gas stations. This perk alone can significantly offset the cost of membership for those who commute or travel frequently.


Costco Anywhere Visa Card

Costco Anywhere Visa Card


Costco Anywhere Visa Card: Costco has a co-branded credit card with Citi, known as the Costco Anywhere Visa Card. This card offers cashback rewards on purchases made both inside and outside of Costco. For Executive members, it complements the 2% annual reward, providing additional savings.

Costco Anywhere Visa Card rewards


How to get Costco Anywhere Visa Card

Purchase your membership online and receive your Costco Membership number by email. With your membership number in hand, apply for the Costco Anywhere Visa® Cards by Citi at the warehouse or online.

Costco Anywhere Visa Card by Citi Terms and Conditions

The variable Annual Percentage Rate (APR) for both purchases and balance transfers is 20.49%. If you choose a Citi Flex Plan with an applicable APR, the variable APR remains at 20.49%. For Citi Flex Pay Plans that incur a Plan Fee, a monthly fee, which may go up to 1.72%, will be assessed. This fee is determined based on the duration of your Citi Flex Plan, the APR that would typically apply to the transaction, and other relevant factors. The variable APR for cash advances is 29.99%, and a variable penalty APR of up to 29.99% may be applied if you make late payments or if your payment is returned. The minimum interest charge is $0.50. There are no foreign purchase fees. For cash advances, you will be charged either $10 or 5% of the cash advance amount, whichever is greater. Balance transfers will incur a fee of either $5 or 5% of the transfer amount, whichever is greater. There is no annual fee if you maintain an active Costco membership. Approval for the card is subject to credit evaluation. Additional terms, limitations, and conditions may apply. These terms are applicable to new card members only, and you will receive further details upon application.


Social media: Facebook, Flickr, Twitter, YouTube, LinkedIn


Your rate:
Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info