Every Tuesday at Iceland 10% discount for people over 60!

| Published | LAST UPDATED .

The cost-of-living crisis continues its deleterious effect in 2023. The rising cost of food is causing difficulties in the daily lives of particularly vulnerable people, such as those over the age of 60.

pensioners get a £30 Iceland voucher

pensioners get a £30 Iceland voucher

Retailers Iceland and The Food Warehouse decided to support their customers and declared Tuesday as Senior Discount Day.

The discount was launched in May 2022 and is still valid today. The promotion has proven to be very popular.

Below we will tell you how to take advantage of the discount at Iceland. Also how to get a £30 voucher from Iceland.

10% discount for seniors

pensioners get a £30 Iceland voucher

Discount 10% on Tuesdays at Iceland

At all Iceland stores in the U.K., people age 60 and older can get a 10 percent discount every Tuesday.

The discount applies to all items.

There is no minimum purchase amount.

You will need proof of age to get the discount. The document can be:

  • Driver's license
  • Senior Bus Pass
  • Freedom Pass
  • The Senior Railcard

Interesting fact:

Based on the past 6 months of the Tuesday discount, the Iceland team found that the most sought-after item in the promotion is almond frangipani. Fascinatingly, this vintage dessert is still popular with people over 60 in Britain! Also on the list of the most popular discounted purchases for people over 60, are Iceland's signature strawberry and vanilla cones, as well as Lotus Biscoff fruitcakes and cookies.

Discount 10% almond frangipani on Tuesdays at Iceland

Discount 10% almond frangipani on Tuesdays at Iceland

How do pensioners get a £30 Iceland voucher?

Another socially-oriented support campaign from Iceland is a free £30 voucher.  Iceland has prepared 40,000 vouchers for people over the age of 60 who are in financial difficulty.

The voucher can be spent at a particular Iceland store on any items:

  • food
  • household items

A total of 269 Iceland stores are participating in the promotion. To find the nearest store accepting vouchers, you can use the Iceland store locator tool.

Iceland store finder tool

Iceland store finder tool

How to get a £30 voucher?

To receive such a voucher, you must apply. Applications are accepted periodically as part of an announced promotion. There is a deadline to apply for each round of vouchers.

You must present proof of your age in order to receive one.

Individuals who are 60 years of age or older, living alone or with a guardian, and relying only on government pensions and benefits are eligible to receive a voucher.

You may receive more than one voucher per family.

If you qualify, call the Summer Cheer hotline on 0800 098 7877 (office hours are 9 a.m. to 5 p.m. Monday through Friday). Give your details. If the application is approved, the voucher will be delivered to you in the mail within one week.

How to spend the Iceland voucher?

The voucher can be spent either in full or partially – for several purchases. In fact, the voucher works like a gift card.

To use the voucher – just show it at the cash register. The cashier will scan the barcode and the necessary part of the funds will be deducted.

How to save on purchases with the bonus card Iceland

The Iceland store chain is very popular because of its good quality products, large number of stores and modern customer loyalty concept (read more about Iceland's loyalty program here). Iceland offers its loyal customers a discount scheme tied to a bonus card. Bonus cardholders receive an extra £1 to their account every time they top up their card to the value of £20. This scheme is valid all year round. Registration is required to participate in the loyalty program – we wrote in detail about how to sign up for the Iceland loyalty program.

save on purchases with the bonus card Iceland

save on purchases with the bonus card Iceland

In addition, customers can get "bonus card prices" in the store, which are offered only to those who pay with the bonus card. The maximum bonus that can be received with this card is £50 and has no expiration date.

Iceland App

You can participate in the Iceland loyalty program by using the mobile app. How to download and install the app, as well as how to activate the card we wrote in a separate article How to activate my Iceland Bonus Card in the App.

Iceland App for Iceland and The Food Warehouse stores

The Iceland App for use on both Android and iOS devices.

FAQ:  Iceland's Discount and Offerings

Does Iceland have 10% off for seniors?

Yes, Iceland runs promotions where they offered a 10% discount for seniors.

In-Store Only: This discount is available only for in-store purchases and not for online shopping.

Proof of Age: To avail of the discount, customers need to show proof of their age at the checkout. Acceptable forms of proof include:

  • Driving license
  • Senior bus pass
  • Senior rail card
  • Freedom Pass

Iceland Bonus Card: Along with showing proof of age, customers also need to swipe their Iceland Bonus Card at the checkout to receive the discount.

How do I get a 30.00 voucher from Iceland?

Iceland is offering a £30 voucher for eligible pensioners:

Eligibility: The voucher is available for people of pension age who:

  • Live independently or with a carer.
  • Rely solely on state pensions and benefits.

How to Claim:

  • Eligible pensioners should call the "Summer Cheer hotline" to claim the voucher.
  • The hotline number is 0800 098 7877.
  • The hotline operates from 9am to 5pm, Monday to Friday.
Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info