flybuys loyalty program

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Type of Loyalty program: marketplace, the main participating retail outlets are Coles Supermarkets and Coles Express, Kmart, Liquorland, First Choice Liquor and Target stores


Type of purchasing: online, offline

Used by: Coles and Wesfarmers

Model of Loyalty program: rewards schemes

Type of medium: card. New user registration is required to obtain a Flybuys card. If you don't understand how to get Flybuys card take a look at the instructions.


Rewards schemes: rewards point

Additional perks:

Flybuys Travel program
The Flybuys Travel program allows customers to redeem points on booking flights or using a combination of points and cash. Customer must have a minimum of 2,000 points and can redeem them in increments of 200 thereafter.

Insurance and utilities
If you want to earn Flybuys points on your insurance, energy or phone or other bills, here are some of your options:
Coles insurance: 1 extra point per $1 spent at Coles supermarkets
AGL: eBilling: 1 point per $1 spent on home energy bills. Paper bills: 1 point per $2 spent on home energy bills
Optus: Receive bonus Flybuys points with eligible plans listed on the Optus website.
Kleenheat: 1 point per $1


Type of membership: free for the asking

Program validity period: unlimited

Rewards points: points, flybuys Dollars (FB$). Flybuys points last three years.

Tiers: no

Mobile version: yes



Country (region):
Australia (, New Zealand (


Description of Loyalty program:

Flybuys is one of Australia's largest loyalty programs, launched in 1994 as a joint venture of Shell, Coles Myer and National Australia Bank. Today flybuys has more than 10 million cardholders. The regions of presence are Australia and New Zealand.
The essence of this loyalty program is that participants earn points making purchases. Points can be redeemed later for gift cards, merchandise, airline tickets and other rewards. Originally, accumulated points could only be redeemed for flights. But in 2012, a new " Flybuys Dollars (FB$)" format was introduced, allowing loyalty program members to spend points on purchases at Coles, Kmart, Target, Liquorland, Liquor First Choice and Coles Express.


How many Flybuys points are awarded for purchases?
At the Coles store chain, you will earn 1 Flybuys point per $1 purchase.
Customers can earn more points at partner stores. For example, you can earn 3 points per $1 spent with Adidas and 10 points per $1 spent with Fitbit.

Which stores can use Flybuys Dollars (FB$)
FB$ can be used at Coles, Liquorland, First Choice Liquor Market, First Choice Liquor Market, Coles Express, Kmart, Target supermarket stores only. Liquor points can only be converted to FB$ in multiples of 2,000 points.

Media representation:

Flybuys is one of Australia's favorite rewards programs.
The main website of this loyalty program is located at the address for Australia, and at this address for New Zealand To become a member of Flybuys loyalty program you need to join the program. To do this you need to fill in the registration forms. They are located here.


Use a rewards credit card.

Coles and Citi have credit cards that let you collect Flybuys points. With a Coles credit card, you'll earn points for each $1 you spend on eligible purchases, with the following earn rates.
Coles credit cards also come with your Flybuys membership barcode and details on the back of the card, so you can scan it when you're shopping with Flybuys partners to earn points through your credit card and your Flybuys account. You can also earn Flybuys points with a Coles personal loan.

Support: customer service team 0800 FLYBUYS

Social media: Facebook, Tweeter, Instagram


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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info