Georgetta F. Palsen

Georgetta F. Palsen is is the founder of the Loyalty Programs Project. As the chief editor, she spearheads a dedicated team in conducting in-depth research into the intricacies of loyalty programs and their broader implications within global capitalism. Georgetta's academic and professional pursuits are rooted in a deep-seated commitment to not only unravel the complexities of these programs but also to understand their evolving role in shaping consumer behavior, societal trends, and economic structures.

Her project is distinguished by its ambitious goal to create a comprehensive database that encapsulates the essence, impact, and reach of loyalty programs across the globe. With an interdisciplinary approach that blends social sciences and media studies, Georgetta and her team are at the forefront of exploring how loyalty schemes interact with key societal pillars, influencing everything from individual consumer choices to global market dynamics.

Under Georgetta's guidance, the Loyalty Programs Project aspires to shed light on the multifaceted nature of loyalty initiatives, offering fresh perspectives on their contribution to emerging forms of capitalism and their potential for fostering a more nuanced understanding of globalization processes. Her leadership is instrumental in steering the project towards its goal of contributing meaningful insights to the academic and business communities alike, ensuring that the project remains a critical resource for those looking to navigate the complexities of loyalty programs in today's rapidly changing society.