Iceland Rewards at

| Published | LAST UPDATED .

Type of Loyalty program: supermarket, food

Type of purchasing: online, offline

Used by: Iceland Foods Limited. Iceland Foods Limited is a British supermarket chain specializing in frozen food products. Founded in 1970, the company has expanded to over 900 stores throughout the UK, making it a popular choice for many shoppers looking for quality frozen goods.

Model of Loyalty program: rewards schemes

Type of medium:card, account

Iceland and The Food Warehouse stores

Iceland and The Food Warehouse stores

Rewards schemes: rewards point (bonus), discount, offers, vouchers

Additional perks: In addition to the savings scheme, Iceland Foods also offers a range of exclusive offers and rewards for Bonus Card members and even to unregistered customers. These can include special discounts on selected products, as well as extra points for certain purchases. You can check the Iceland website or sign up for email updates to stay up to date with the latest offers.

Type of membership: for free

Type of card:  physical card, digital card

Program validity period: unlimited. The maximum amount of savings, including bonuses, allowed on a Bonus Card at one time is £1,000. Once you reach this limit, Iceland may cap your card.

Rewards points: £1 Bonus for every £20

Tiers: no.


The Iceland App

The Iceland App is a mobile application developed by the UK supermarket chain, Iceland, for use on both Android and iOS devices. The app offers various features and benefits for users, including the ability to use their Iceland store reward card directly from their phone, as well as access to exclusive offers, shopping lists, and recipe ideas.

Iceland App for Iceland and The Food Warehouse stores

The Iceland App for use on both Android and iOS devices.

One of the main advantages of the Iceland App is the ability to link it with the Iceland store reward card. This allows users to collect and redeem rewards points directly through the app, without the need for a physical card. The app also provides users with personalized offers based on their shopping history, making it easier for them to save money on their grocery purchases.

Another benefit of the Iceland App is the ability to create shopping lists and add items directly to the user's online basket. This makes it more convenient for users to plan their shopping trips, and ensures that they don't forget any essential items. The app also offers recipe ideas and the ability to purchase ingredients directly from the app, making meal planning and preparation even easier.

In terms of convenience for users, the Iceland App offers a number of time-saving features. For example, users can use the app to locate their nearest Iceland store, check stock availability for specific products, and place orders for home delivery or collection in-store. The app also allows users to pay for their purchases directly through their phone, further streamlining the shopping experience.

Overall, the Iceland App offers a range of benefits and features that can help make grocery shopping more convenient and cost-effective for users. By linking the app with the Iceland store reward card, users can collect and redeem rewards points, access personalized offers, and save money on their grocery purchases. The app's ability to create shopping lists, provide recipe ideas, and facilitate online ordering and payment also helps to streamline the shopping experience, making it easier and more efficient for users.

Iceland App links

Links for mobile application at

Links for downloading

Country (region): UK, Europe

Language: English.

Description of Loyalty program:

These terms and conditions rule using of website, Iceland Bonus Card, Bonus Card savings scheme, and your relationship with Iceland Rewards.

Iceland Bonus Card

One of the key benefits of shopping at Iceland Foods is their Bonus Card loyalty program. This program is free to join and offers customers the opportunity to earn rewards and savings on their purchases. To sign up for the Bonus Card, simply visit the Iceland website or ask for an application in-store. Once you have your card, you can start collecting points with every purchase you make.

Are you interested in getting a Bonus Card from Iceland? Here's what you need to know:

  • Anyone who is at least 18 years old and lives in the UK can get a Bonus Card.
  • You can register for a Bonus Card online, in store, or through the Bonus Card App. You'll need to give your name and contact information.
  • Once you register, you can use the Bonus Card to get special savings and benefits.
  • You can only have one Bonus Card per person, and it's only for your personal use.
  • Iceland Foods Limited owns the Bonus Card, and they can cancel it at any time.
  • If you cancel your Bonus Card, you'll lose any remaining savings or balance on the card, so make sure to use it up before you cancel.

Overall, Iceland Foods is a great choice for those looking for quality frozen food products, and their Bonus Card loyalty program is an excellent way to save money on your shopping. Whether you are a regular customer or just stopping by for a one-off shop, be sure to sign up for the Bonus Card to take advantage of all the benefits and rewards that Iceland has to offer.

Iceland Bonus Card Savings Scheme

The Bonus Card savings scheme allows you to accumulate points as you shop, which you can then use to save money on future purchases. For every £1 you spend, you earn one point on your Bonus Card. Once you have collected enough points, you can then redeem them for discounts on your next shop. Every 250 points earned equates to a £1 discount.

You can add savings to your registered Bonus Card in-store by cash, debit/credit card, online via the My Account page or App using an acceptable payment method. Please note that it can take up to 48 hours for savings to be added to your card.
No interest is added to your balance, but your savings are ring-fenced in a separate Iceland Bonus Card Savings trust bank account. You'll receive a £1 bonus each time an aggregate of £20 of savings is added to your balance. The maximum amount of savings and rewards allowed on a Bonus Card at any one time is £1,000.

Please note that bonuses or promotional amounts added by us do not count towards a £20 milestone. Each £1 bonus will be automatically added to your balance within 48 hours of meeting a £20 milestone. You can redeem your savings to purchase products in participating Iceland and The Food Warehouse stores or online at the Iceland website. Unfortunately, they cannot be used in a franchise store or within The Range.

If you're using a digital Bonus Card on a mobile device and want to redeem savings in-store, you may be asked to provide identification that displays your name. We won't give any change (cash) if you redeem your savings in part, and any remaining balance will remain on your Bonus Card.

You can check your balance online, on the App, in-store at the till, or via our Customer Care team. Employees of Iceland can save using their Bonus Card but won't be eligible for staff discounts when adding savings to their card or participating in competitions or prize draws. However, they can use their staff discount card when redeeming savings.

How to use Iceland Rewards

As well as the Bonus Card, Iceland Foods also offers a range of other rewards and benefits for their customers. These can include free delivery on orders over a certain value, as well as special discounts for NHS staff, emergency services workers, and members of the armed forces. You can find out more about these rewards on the Iceland website or by speaking to a member of staff in-store. We also have an article on our website that reviews all the discounts and offers from Iceland and Food Warehouse.

Special Promotions and Deals

  • Sign-Up Bonus. As a new Bonus Card holder, you might get a sign-up bonus, like free gifts or bonus money to spend. If you qualify, Iceland will send you an email (if you've agreed to receive marketing emails from Iceland) and the bonus will be added to your card within 5 days. The email will tell you when it will expire, usually within 2 weeks. If you don't use the bonus by then, it will be gone.
  • Extra Bonus. Iceland might give some customers extra bonuses at any time. The terms and conditions, including the amount and when it will expire, will be sent to you.
  • Coupons and Discounts. From time to time, Iceland might send Bonus Card holders coupons, offers, or discounts. These can only be used by the person they are sent to and with the Bonus Card. There may be terms and conditions to follow, as well.

Save on your favorite brands with Iceland

Get great deals on discounted prices from a variety of popular clothing, footwear, home goods and electronics brands: Currys, Sephora, JDWilliams and more.

Simply log into your account at, choose the brand you want from the list and click «get offer». Then enter your code and make a discounted purchase.

Iceland Rewards famous brands

Iceland Rewards - a wide range of offers from famous brands


Here you will find all about Iceland competitions.

Iceland and Food Warehouse have some exciting competitions that you can participate in, and we want to make sure you're aware of all the rules.

Spend £45 Competition

For the Spend £45 Competition, to enter the prize draw, you must complete an online purchase of £45 or more for next day delivery. The competition is open to UK residents aged 18 or over.

Each day, Iceland will randomly select one winner who will receive a £10 voucher code. The voucher code will be sent to the winner's email address and must be used within five working days.

If you cancel or amend your purchase, you may forfeit the prize. By entering the competition, you agree to participate in publicity related to the prize draw. If you have any questions, please contact Iceland Customer Care.

Over 60s: Win a Year’s Worth of Shopping

Iceland is running a prize draw for UK residents aged 60 or over who have a Bonus Card and can prove their age. The winner will receive £2,500 to be added to their Bonus Card to use for shopping. The prize must be used within 24 months of upload and any remaining balance will be forfeited. The winner will be the customer who makes the 8,000,000th transaction using Iceland’s Over-60s discount.

Employees and staff of Iceland, their families, and anyone connected with the prize draw are not allowed to enter. The winner will be contacted by phone or email within 48 hours after the winning transaction takes place.

By accepting the prize, the winner agrees to participate in reasonable publicity relating to the prize draw on Iceland's social media channels. The personal data processed about each entrant for the prize draw will be limited to the details held on their Bonus Card account.

Iceland Store Opening Voucher Giveaway

Sometimes Iceland store holds a charity event and gives visitors vouchers for purchases. The new Iceland store at West Orchards Shopping Centre in Coventry is giving away vouchers to the first 100 customers in line on February 7, 2023, starting at 8am. Each voucher will be worth between £5 and £100, and can only be used at the Coventry West Orchards Iceland store from February 7 to February 19, 2023. Only UK residents aged 18 or over (excluding Northern Ireland, the Channel Islands, and the Isle of Man) are eligible to receive the vouchers.

Iceland Store Opening Voucher Giveaway

Iceland Store Opening

“Win Your Basket” prize draw

  1. To enter the prize draw, customers must complete an online shopping order with Iceland for same day or next day delivery costing £65.00 or more, starting at 8am on 09 June 2020. Iceland reserves the right to end the prize draw at any time.
  2. The prize draw is open to UK residents who are 18 years or older. Employees and their families of Iceland, and anyone connected with the prize draw, are not eligible to participate. Orders placed before or after the prize draw has ended will not be considered.
  3. At the end of each day of the prize draw, Iceland will randomly select one winner using a computer process.
  4. The prize is a refund of the full cost of the winner's order, paid back to the payment card used for the order.
  5. The winner will be contacted by private message within 5 days of placing their order. The order will be charged as usual and then refunded through the same payment method, which may take up to 5 working days. If the final cost of the order is lower than the cost at the time of entering the prize draw, the difference will not be refunded. If the order is cancelled or the payment declined, the prize will be forfeited.
  6. The prize cannot be exchanged or transferred. Iceland may substitute the prize with another item of similar value.
  7. The result of the prize draw is final and no discussion will be entertained. Iceland reserves the right to change the prize draw or its rules at any time without notice. Iceland is not responsible for any entries that are lost, delayed, or not transmitted due to computer errors or other reasons beyond their control.
  8. By entering the prize draw, winners agree to participate in Iceland's publicity efforts, which may include their name and location, as well as the amount won, being shared on social media. If a winner does not want to be part of this publicity, they must notify Iceland Customer Care.
  9. By placing an order during the prize draw period, customers are agreeing to these terms and conditions.
  10. Iceland will only use personal data, such as bank details and shopping account information, for the purpose of the prize draw and will process it according to the General Data Protection Regulations 2018. Iceland may be required to share personal data with law enforcement if required by law.
  11. The names and locations of the winners will be made available upon request, once each winner has been confirmed. To find out more, customers can contact Iceland Customer Care at 0800 328 0800 during business hours. If a winner does not want their name and location to be disclosed, they must notify Iceland Customer Care.


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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info