My Morrisons Loyalty program

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Type of Loyalty program: supermarket, food, clothes

Type of purchasing: online, offline

Used by: Wm Morrison Supermarkets Limited. Wm Morrison is a British trading company founded in 1899 by William Morrison. Morrisons is second in market share to Tesco, Sainsbury's and Asda. And overtaking Aldi. The company was acquired by Clayton, Dubilier & Rice in October 2021.


Model of Loyalty program: discount, rewards schemes. Morrisons, the British supermarket and convenience chain, is offering an updated My Morrisons loyalty program. Members of the program can save money while shopping at the new and improved My Morrisons.

Type of medium: card, profile (My Morrisons Loyalty Account)

My Morrisons Card


Rewards schemes: discount, cashback, savers, surprise gift

Additional perks:

My Morrisons Clubs

My Morrisons clubs - Christmas Savers, Baby & More, Student Club, NHS or Teachers Club. As a club member, you will receive club-related promotions via email, coupons at checkout and on the app. If you don't want to receive club promotions, you can leave the club at any time. 


NHS Club

Morrisons supports an international reward system for health care workers (NHS – National Health Service, How to register see here). To join an Morrisons’ NHS club, you must be an NHS employee with an active NHS email address and be registered on the My Morrisons app. Morrisons will check your email address upon registration and periodically after registration to confirm your eligibility to join our NHS club. Full NHS terms and conditions can be found here

Christmas Savers

Christmas Savers is a scheme to help you save for Christmas and, accordingly, Christmas Savers vouchers must be redeemed between 6 November 2022 and 31 December 2022. Christmas Savers vouchers not redeemed by December 31, 2022 will expire and will no longer be valid.

Christmas Savers allow you to purchase digital "stamps" in denominations of £1.00. The end point for purchasing digital stamps that count toward Christmas Savers 2022 is October 31, 2022. Any digital stamps purchased after that date will count toward Christmas Savers 2023. The value of digital stamps collected by October 31, 2022, will be converted to a voucher for use in Morrisons stores or through the Morrisons grocery website. If you purchased £49.00 worth of stamps by October 31, 2022, Morrisons will provide a £1.00 bonus stamp. If you have purchased £97.00 worth of stamps by 31 October 2022 (excluding the £1.00 bonus £49.00), Morrisons will provide £3.00 worth of bonus stamps. You will be able to collect bonus stamps up to a maximum of £6 as part of the Christmas Savers program.

You must be a registered My Morrisons Loyalty Account member to participate in the Morrisons Christmas Savers digital program.

When the redemption window opens on November 6, 2022, the Christmas Savers vouchers you collect will be automatically loaded onto your My Morrisons Card for in-store use, unless you chose to receive an email code for online use by October 31, 2022. You can change your club management preferences. There will be no option for Christmas Savers 2022 to receive printed vouchers.

If you have not reached the Christmas Savers bonus threshold (for example, saved £48) before October 31, 2022, you will still receive the Christmas Savers vouchers you saved before October 31, 2022, according to your preferences, but you will not receive any bonus from Morrisons. If you opt out before October 31, 2022, your digital savings stamps are non-refundable and cannot be redeemed for cash back.

Christmas Savers vouchers cannot be used to pay for fuel, cashback, fireworks, lotteries, online games and instant tickets, tobacco, tobacco products, prescription drugs and pharmacy services, baby milk or formula, gift vouchers and gift cards, cell phone cards, cell phone vouchers, E recharge, rewards stamps, postage stamps, savings stamps, photo processing, parking tickets, payment for online delivery, dry cleaning or other in-store services, and vending machines.

Type of membership: free for the asking, fee-for-membership, for a fee

Type of card: card (Match&More card, My Morrisons card)

Program validity period: unlimited

Rewards points: pounds (digital "stamps" in denominations of £1.00)

Tiers: no

Mobile version: yes


My Morrisons App


The loyalty program of the British supermarket chain My Morrisons offers its customers an improved mobile application My Morrisons App. 

Sign up for the My Morrisons App, download links:



Features of the app:

  • Personalized offers and digital coupons
  • discounts
  • access to digital map
  • store nearby
  • digital card registration

You can also join one of the Morrisons clubs in the app, which gives privileges to certain groups of citizens.

The My Morrisons App has one feature - there are two versions of the app for different delivery zones in the UK. You don't have to choose a version - the choice is automatically made when you install the app depending on your region.

Country (region): United Kingdom

Language: English

Customer rewards program My Morrisons

Official website:

Privacy policy:

Member of My Morrisons loyalty program can be a resident of Great Britain aged 16 years or older. Only one registered card account can be opened per person.

The customer rewards program My Morrisons offers personalized offers on the items you buy most often.

Surprise gift by My Morrisons: how to get

Morrisons offers rewards to loyal customers in the form of a surprise gift. The gift can be anything from a chocolate bar to a bouquet of flowers. This type of incentive is called a Cart Bonus. To get such a nice gift, all you have to do is make purchases at chain stores.

To enjoy these benefits, you must register for the system. We explained on a web page how to register for the card My Morrisons

My Morrisons registration


My Morrisons Card

The basis of My Morrisons loyalty program is a plastic card. The card is not a bank card and is only needed within the Morrisons network. The card is attached to the member's personal account.

You can use your card in all Morrisons stores and petrol stations.

The cards can also be used not only for purchases at Morrisons, but also for purchases from our promotional partners. The list of partners changes from time to time; an updated list can be found on the website.

The exception is the Westside store in Gibraltar. The card also doesn't work at independent Morrisons-licensed stores.

Loyalty Cards by Morrisons: Match & More loyalty card and My Morrisons card

The Match & More card compares prices for comparable groceries of chain customers in-store and online at Aldi, Lidl, Tesco, Sainsbury's and Asda stores. If a shopper spent £15 or more and could pay less for comparable products, Morrisons automatically credited the difference in points to their card at checkout. For a 1p difference in the cost of purchases, the shopper received 10 Match points, and for a £1 difference he received 1,000 points. The difference was calculated at checkout on purchases of national brands and comparable home-made products as well as fresh produce, even those for which there was a promotion in other stores.

In 2016, Match & More loyalty cards were rebranded as the More loyalty card, and all customers were given new cards in line with the rebranding. In May 2021 the loyalty scheme was rebranded to "My Morrisons" again, in line with the company's withdrawal of the points-accumulation feature.

My Morrisons Coupons

As part of Morrisons' loyalty program, you can receive individual discount coupons. All coupons, offers and rewards are subject to their own terms and conditions, including expiration date.

My Morrisons registration

Participation in the Morrisons loyalty program requires registration.

There are two ways to register:

  • On the website
  • Using the mobile app

Registration on the website

If you have a plastic card, you have to enter its number in a special registration form on the website If you don't have a card - you can get a digital version of the card. Registration in this case is also required - on the website


Why register for My Morrisons?

Registering involves linking your personal information to your bonus account. Only then can you enjoy all the benefits of the program. It is also important to keep your My Morrisons account updated in case of any changes. 

My Morrisons Services



For all questions about the loyalty program, use the online inquiry form:

Customer Services: 0345 611 6111

Address: Customer Services, Wm Morrison Supermarkets Limited, Hilmore House, Gain Lane, Bradford, West Yorkshire BD3 7DL.

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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info