Payback Loyalty program

| Published | LAST UPDATED .

Type of Loyalty program: marketplace, multichannel marketing platform


Type of purchasing: online, offline, mobile. Retail, online and mobile marketing.

Used by: Payback is a registered trademark of PAYBACK GmbH, Payback also is part of the American Express Group. Partners: Big Bazaar, HPCL, BookMyShow, Cleartrip, CENTRAL, Brand Factory, Amazon, Myntra, Big Basket. Complete list of partner brands: and


Model of Loyalty program: rewards schemes

Type of medium: card or mobile number

Rewards schemes: coupon, partner's points of sale

Additional perks: customers need only a single card to collect PAYBACK points in-store, online and on the move from over 680 companies. Customer’s mobile number is PAYBACK Number. Once a year, customer can unlock 3000 Bonus Points, get 10% discount on points redemption at the Rewards e-Catalogue and 25% Bonus JP Miles on converting PAYBACK Points to Jet Miles.   


Type of membership: free for the asking

Type of card: barcode card

Program validity period: unlimited

Rewards points: PAYBACK points. PAYBACK Points will expire in 3 years from the date of transaction.

Tiers: PAYBACK PLUS Membership


Mobile version: yes

Apps: PAYBACK App. Information: Size 65.5 MB, Requires iOS 10.0 or later. Languages English. Age Rating 4+, Price Free



Country (region): India, Germany, Italy, Poland, Mexico and Austria. As partner-program used in Croatia, Slovakia, Slovenia, Czech Republic and Hungary.


Language: English

Description of Loyalty program:

About PAYBACK loyalty program

Payback is the largest and one of most successful multi-partner loyalty programs. It works across Europe and India. There are more than 100 Payback’s partners between the biggest stores and companies. Customers also can take points from formats like Big Bazaar, Central and Brand Factory. Points can be redeemed for goods, services, air miles, tickets, fuel.


PAYBACK points can be earned by swiping the PAYBACK Card or by quoting the Linked Mobile Number at the time of check-out at PAYBACK’s partners. The points earned can be exchanged for multiple reward options from the PAYBACK Rewards electronic catalogue or for free purchases among several brands in stores and online partners. You can earn points by ordering cinema tickets, filling up your car, shopping in various online stores, buying products, publishing reviews, buying clothes and much more. The points earned can be further exchanged for awards in the electronic catalogue PAYBACK Rewards or for filling up your car, booking tickets and much more.


How to get a PAYBACK Card?

You can ask for a free membership into the PAYBACK loyalty program through its online/offline partner brands. You will receive a unique 16-digit card number. The new card will be sent to you within 14 working days in case of registration in the shop. You can also pick up your PAYBACK card at a cash desk at any of the PAYBACK registered retail stores.

How to get PAYBACK Points?

PAYBACK Points can be obtained very easily. Make a purchase from a huge selection of products and services from partners. After the purchase points are credited to your PAYBACK account within 45 working days.
You can increase the number of PAYBACK points by earning points from our various partner brands in one transaction.  For example, if you shop at and make payments using an ICICI bank credit or debit card, you may earn points from both partners on the same transaction; these partners are part of the PAYBACK loyalty program.


Media representation:

To create a new profile you need to sign up. You should fill out a form.



Options: With ICICI Bank Cards, American Express® Card and MobiKwik Wallet, customers earn points at double speed.


  • Phone 1860-258-5000
  • Customer service
  • Help center: For more details, visit

Social media: Facebook, Twitter, Instagram

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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info


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