Sephora Loyalty program

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Type of Loyalty program: beauty goods

Type of purchasing: online

Used by: Sephora. It is a prestige omni-retail network of perfume and cosmetics stores. Sephora was founded in 1970. In 1997, it was bought by the French holding Louis Vuitton Moet Hennessy (LVMH).


Model of Loyalty program: rewards schemes - a point system and a tiered program. Sephora’s Beauty Insider rewards program.

Type of medium: account  

Rewards schemes: rewards. Beauty Insider members can redeem their rewards points for things like gift cards and discounts, helping to offset purchase prices without devaluing the products. Loyalty members can also redeem points for more exclusive things like limited edition products or in-store beauty tutorials. 

Cashback: GoCashBack. GoCashBack is a popular way to save money on Sephora shopping. This link can be used to get $8 sign-up bonus! Sign up to get started. You can start shopping with $8 and earn cash back as soon as you sign-up.

Sign-up page

Or use the referral code: 【 Loyalty 】

Homepage link

Try the GoCashBack refund service. Keep shopping in your favorite stores - just enter them through the service GoCashBack and get a refund of the cost of purchases on your card. Cashback can be very big - you can get back 10-20% and even up to 30% of the purchase price.

The GoCashBack service has been in operation since 2014. The service is entirely free, and you can get your cash back via PayPal, Check, Gift Card, Helipay.

Additional perks: The Community Program. Sephora Loyalty Program is a broad network community where all members share a common interest in beauty and cosmetics products. Exclusive access to the community entitles you to special offers, access to special events and other prefectures. Sephora is unique in that it has used its loyalty club to create an environment where users can interact with each other and with Sephora.


Type of membership: for Free

Type of card: Membership card – BI Card. Customer can request a Beauty Insider Card upon enrollment in the Program in store.   

Program validity period: unlimited

Rewards points: points

Tiers: Insider (free), VIB (Very Important Beauty Insider) ($350 per year), ROUGE ($1000 per year)


Mobile version: yes  

Apps: Sephora. Size 269.6 MB. Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch. Languages English, French. Price Free


The Sephora app gives users four convenient features:

  • Unique access to previews and promotions
  • Easy shopping management: favorite products list, re-shopping function, recommendations based on your beauty features
  • A companion in the store. Consultation on the selection and availability of goods in the nearest store.  Ability to book a room and save your BI-card.
  • Try this function. Sampling cosmetics in the user's photo to check the appearance, color scheme and texture. 

Country (region): At the beginning of 2019, Sephora had more than 2,300 stores in 33 countries.

Language: English, French

Description of Loyalty program:

Sephora Loyalty Program

Sephora presents a multi-format loyalty program based on the client's core network community. Sephora 's loyalty program is one of the top ten client acquisition strategies. The success of the program is in the successful combination of rewards, tiers and social activities. Together these three factors make clients interested in buying expensive cosmetics and prestigious health and beauty products.

There are three levels of membership in the Program: Insider, VIB and Rouge. All members automatically become Insiders upon registration.

Under the Program, for every dollar spent (depending on the country of purchase) on Sephora products, a customer receives 1 point. VIB level allows receiving 1.25 points and Rouge level - 1.5 points. From time to time, members are awarded bonus points. 


Points can be redeemed for all Sephora products sold online, at Sephora retail stores, at Sephora stores in the U.S. at JCPenney retail stores and online at (but only for Sephora products and only if you use Beauty Insider's registered email address to order). 

Media representation:

How to register Sephora account?

In order to take part in the Sephora Loyalty Program you need to register on the Sephora website For this purpose it is necessary to fill in the user data - to specify a name, phone, mail, to think up the password. Zip code to specify for easy search of the nearest store. Also specify the date of birth - Sephora gives its customers birthday gifts.


You can personalize the created profile. After registration in the profile, you can specify a number of characteristics of your appearance - it will help in selecting the right cosmetics. Fill in information about hair color, eye color, skin color and skin type. This information will be displayed in a Community profile that is publicly available.


Sephora Credit Card Program. Page: Customers can use Sephora Visa Credit Card and Sephora Credit Card to get cashback and rewards.



  • Customer service customer service at
  • phone 1-877-SEPHORA.
  • FAQ

Social media: The Beauty Insider Community. There are four main components of the Beauty Insider Community: Conversations, Groups, Gallery, The Profile. The Beauty Insider community is an Internet thematic community. Registered members can discuss issues with Beauty Insider's like-minded community, publish their photos, share experiences and share their impressions. Registered members can also keep track of discussions and even receive notifications when new messages appear.

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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info


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