Shop Your Way Loyalty program

| Published | LAST UPDATED .


Type of Loyalty program: marketplace

Type of purchasing: principally online, offline. Shop Your Way is  increasingly popular loyalty program which awards members points for purchases they make at Sears and Kmart stores and through their websites.

Used by: Sears marketplace (an American chain of department stores, an American big box department store), Kmart marketplace, Kraftsman, Kenmore


Model of Loyalty program: rewards schemes, prizes and giveaway

Type of medium: profile

Rewards schemes: cashback in points

Additional perks: freecash in points. Exclusive coupons. Free shipping, Personal Shopper services. Customer can win desired product by daily sweepstakes.

Type of membership: free for the asking

Type of card: no card

Program validity period: unlimited

Rewards points: points

Tiers: Member of Exclusive Offers. Shop Your Way’s VIP program is ending December 31, 2019. The Shop Your Way MAX program has ended as of October 31, 2019

Mobile version: yes

Apps: Shop Your Way App “Win It!” (Sears Brands LLC).  This app can be downloaded from iTunes or Google Play. Members can win free products. The members can search for and select any 10 products that they want to win and spin the wheel daily for a chance to win each product for free.
Information: Size 99.2 MB, Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch. Languages English, Age 17+, Price Free



Country (region): USA

Language: English

Description of Loyalty program: (info about program)

About Shop Your Way loyalty program

Shop Your Way (SYW) program is used by marketplaces Sears and Kmart. SYW was regarded as one of the most successful customer loyalty programs with social media.

SYW members can redeem freecash points for merchandise. As usually, the more members spend the more they save. The advantages of the SYW are multiple innovative ways for its members to earn points. For example, the members can invite their friends to join the program via email and Facebook. Surprise points are randomly given to loyalty program members. Sometimes the surprise points come with no other spending requirements and other times they are bound with an additional purchase.

In addition, SYW offers sweepstakes, contests, and instant win games for the members to win points, prizes and giveaway. To enter sweepstakes, new members must first update their profiles and then answer the poll/survey questions. The poll/survey question can be used to find customers’ preferences or interests. The SYW program is so popular that many members discussed and shared their experiences using online forums on social media. They often discussed new sweepstakes opportunities and ways to get more points through online forums and Twitter.

How to get points in Shop Your Way Loyalty program?

When shopping online, just log on before or during checkout. You’ll get cashback in points on every eligible item you purchase. (Note: some products sold by our Marketplace sellers do not offer cashback in points.) 
In store, just show your Shop Your Way membership number or phone number to the associate when you check out.

How to use points in Shop Your Way Loyalty program?

When checking out online, you’ll be asked if you’d like to apply your points to the purchase. In store, just ask the associate to apply your available points to your purchase. Be sure to provide your member PIN, which can be found in the Manage My Account section of your online profile. Starting in February, points will no longer qualify toward the free shipping minimum.

Media representation:

How to become a member in Shop Your Way Loyalty program?

You can join fo free. To create a new profile you need to fill out a form.



Options: Shop Your Way Mastercard.


Customer can  link Visa or Mastercard to get points at many of the other shopping places.



Social media: Facebook, Twitter,

Comments: 0

Your rate:
Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info


There are currently no comments on this article.

Add a comment

Enter your comment below. Fields marked * are required. You must preview your comment before submitting it.