SPAR Loyalty program

| Published | LAST UPDATED .

Type of Loyalty program: supermarket

Type of purchasing: offline, online

Used by: SPAR. SPAR International is the association of wholesalers and retailers (mainly European countries, but also South Africa, Australia, Argentina). In all SPAR’s formats (SPAR, EUROSPAR and SPAR-express) there is a customer loyalty policy. In different countries, these are different programs, but the essence the same – clear rewards schemes for purchases, based on Membership card.


Model of Loyalty program: rewards schemes.  

Type of medium: card, profile

Rewards schemes: point (bonus).  


Additional perks: Spar's loyalty program varies by region and country, additional options may vary.


Type of membership: for free.

Type of card: Membership card (SPAR Card).  

Program validity period: unlimited

Rewards points: points

Tiers: no

Mobile version: yes  

Apps: Provider The Spar Group Ltd, Size 7.9 MB. Requires iOS 8.0 or later. Compatible with iPhone, iPad and iPod touch. Languages  English. Age Rating  4+. Price Free.


Country (region): there are more than 13 000 SPAR stores in over 45 countries on four continents. Albania, Angola, Australia, Austria, Azerbaijan, Bahamas, Belarus, Belgium, Bermuda, Botswana, Cameroon, Qatar, United Kingdom, Georgia, Germany, Greece, Hungary, India, Indonesia, Ireland, Italy, Zambia, Zimbabwe, China, Croatia, Cyprus, France, Malawi, Malta, Mauritania, Mozambique, Namibia, Netherlands, New Caledonia, Nigeria, Norway, Oman, Pakistan, Poland, Portugal, Russia, Saudi Arabia, Seychelles, Slovenia, South Africa, Suriname, Thailand, Ukraine


Language: English, German, French, Italian.

Description of Loyalty program:
SPAR has a customer loyalty policy based on a purchase bonus scheme. For example, SPAR loyalty program in Ireland. Page:


SPAR Loyalty Program - SPAR Club

Let's take the SPAR loyalty program in Russia.

The international SPAR store chain has developed and successfully implemented a loyalty program for customers. One of the most popular areas of the program is SPAR Club. You can buy a membership card and fill out a questionnaire in any supermarket of the chain - SPAR, EUROSPAR and SPAR-express. The cost of the club card is 50 rubles. Any buyer older than 18 years can become a member.

Advantages of SPAR Club card:

  • Up to 40% discount on the most popular products, the range of which is updated every 2 weeks.
  • Opportunity to participate in lotteries, contests and other special promotions.
  • participation in the bonus saving program.
  • pay for purchases with points.

Show your SPAR CLUB membership card at the checkout counter whenever you shop in SPAR supermarkets, collect points and pay up to 100% of the purchase price with them!

The validity period of your SPAR CLUB card is unlimited.

The card can be replaced free of charge only if it is physically worn out or demagnetized.

Media representation:


Why activate the card?

The SPAR CLUB card is a savings program for customers. When you shop at SPAR, EUROSPAR and SPAR-express supermarkets, you get points that are credited to the card. Accumulate points and exchange them for goods in chain stores in Nizhny Novgorod, Moscow, Samara, Penza, Vladimir and Ivanovo regions, Chuvash Republic, Mari El Republic and Mordovia.

In addition, the availability of an activated card and its presentation at the cash desk allows you to take advantage of discounts on club promotions for certain goods.

Also, an activated card linked to the Personal Cabinet on the official website of the SPAR network allows you to use additional privileges, such as a smart basket. You cannot create a Personal Cabinet without a card.

Please note that bonuses are not added to an inactive card! In other words, it is not enough just to buy a card, fill out a questionnaire.

If a new card has not been activated within 3 months - it will be blocked. A new card is not issued free of charge.

Options: the opportunity to receive discounts and special offers from regional partners of SPAR. This option must be checked with your local representative.



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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info

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  1. Hi,
    what type of Spar’ l.program in Belarus? Going to move there… can I use my Belgium Spar Card?

  2. There should be a nice signage to use the card avail of the offers and put your money to work for you and those you care enough to buy for. Accumulate to speculate a new purchase or to load the card to have for essentials on days before pay day not debt day and double repay. Keeps addiction money safe and spreads out the costs. I would appreciate this knowledge and acknowledgement of the quality of this work shown and rewarded.

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