Superdrug Health & BeautyCard

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Type of Loyalty program: Health & Beauty, food

Type of purchasing: Online, offline

Used by: Superdrug Stores plc. Superdrug has over 830 stores across the UK and Republic of Ireland, including 200 in-store pharmacies. Superdrug has been offering its customers a loyalty card since 2011.

shop Superdrug


Model of Loyalty program: The Health & Beautycard is a Superdrug loyalty card. It allows you to earn points on your purchases and redeem them later. Every pound spent = 1 Health & Beautycard point. Points can be earned online, in-store and via the Superdrug app.


Type of medium: Superdrug clubcard. The card can be used physically or digitally via the Superdrug mobile app.

Rewards schemes: rewards point

Additional perks: participation in contests and raffles.

Type of membership: Superdrug membership is free for the asking. Registration is required.

Type of card: card Health & Beautycard

Program validity period: unlimited

Rewards points: bonus points. 1 point Health & Beautycard

Tiers: no tiers.


Superdrug mobile app. Available in


Google play

Superdrug app Health & Beautycard


Country (region): United Kingdom, Ireland

Language: English

Description of Loyalty program:

Superdrug beauty card

Health & Beautycard Terms & Conditions

The Beautycard was first announced on May 11, 2011. Superdrug launched the loyalty card as part of its Take Another Look promotion. By 2015, Superdrug adapted its loyalty card to growing consumer needs by adding health products to the loyalty scheme, the updated card became known as the Health and Beautycard.

An interesting feature of the first two generations of the card is the presence of a mirror part. Indeed, a unique way to attract attention - a little mirror is always at hand.

Today, the design of the card has changed slightly. The card looks like this:

Superdrug Health & Beautycard


The Health & Beautycard allows you to accumulate points for purchases. The points can be deducted to pay for your next purchase.

Anyone over the age of 16 can be a member of the loyalty program.

The benefits and features of the Health & Beautycard:

  • 100 points can be exchanged for £1 for purchases at Superdrug stores.
  • One point is awarded for every £1/€1 spent
  • Health & Beautycard members also get early access to sales,
  • Birthday gifts
  • Exclusive promotions (more points awarded for every £1/€1 spent)
  • Exclusive prices on selected products (60% off selected products every Friday, Star Buy discount on selected products every Thursday)

To earn points for in-store purchases, your Health & Beautycard must be presented at checkout before paying. Points are only earned and deducted from the registered card.

How do I get a Health & Beautycard Superdrug?

You can get the card both in-store and online. To get the card you need to register - you need to give your personal data, cell phone number and e-mail address. Let's review the registration procedure step by step.

How do I get a card online at

The first step is to go to the Superdrug website and go to the Health & Beautycard registration page



registration card Superdrug at


Choose Create an account. Create an account and add your details: email address, password and date of birth.

At the bottom of the page are the items regarding Health & Beautycard Superdrug. Choose "Create a digital health and beautycard."

Step 2 is to detail your information. Provide your address (this will be needed to determine your shipping region). Describe your marketing preferences.

form Superdrug


Next, click the "Register" button. Your personal account will be created. A digital Superdrug is attached to it.

You can start using it right away.

How do I register Superdrug in the store?

The Health & Beautycard can be picked up at the checkout counter. Find your nearest store here. Just take it and ask the cashier to register the card for you.

After entering your personal data, you will receive an email from Superdrug with a verification code to activate your account. So make sure your smartphone is connected to the Internet.

After confirming your account, the card is immediately ready to use.

How to accrue points if you forgot your card?

The card must be shown to the cashier before you pay for your purchase in order for the points to be credited. But if you forget to show your Health & Beautycard - that's okay, you can credit points to your account in other ways. Loyalty проблема beauty

1. If you haven't left the cash register yet, just tell the cashier that you forgot to show your card.  The cashier will add your Health & Beautycard purchase transaction

2. If you have already left the store, you can add your points on your purchase receipt. Contact our customer service department and give them the details below from your check and they will add points for you after they check, including your purchase. These are the details you need to report from your receipt:

  • Receipt No.
  • Store #
  • Cash account number
  • Total amount of payment
  • Date

If you are shopping online, make sure you are logged into your account to which your registered Health & Beautycard is linked. Otherwise, no points will be awarded.

How to spend Superdrug points

You can only spend points in increments of 100. This means that if you have 200 points in your account and you want to spend them on a £1.49/€1.49 purchase, you can spend 100 points, but will need to pay £0.49/€0.49 cash back (leaving 100 points in your account)

Options: Superdrug offers its customers additional opportunities to receive valuable prizes and gifts. Superdrug Mobile customers are eligible to participate in the Health & Beautycard MY REWARD Scheme. This rewards program is geared toward those customers who prefer to shop digitally.

Health & Beautycard MY REWARD Scheme

To receive rewards through Superdrug's MY REWARD Scheme, you must be a registered Health & Beautycard member and download the Superdrug App. Whenever you make a purchase of £5 or more using the app or at your account will be entered into a monthly prize draw for the chance to win the vacation of a lifetime. Separate terms and conditions apply to the prize draw and can be found at


The Superdrug Customer Team: 51 Sydenham Road Croydon Surrey CR0 2EU


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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info