Type of Loyalty program: supermarket
Type of purchasing: offline, online
Used by: Tesco. It is a largest retailer in the UK.
Model of Loyalty program: club rewards schemes, money-saving offers.
Type of medium: Clubcard. See some instructions how to get a new Tesco Clubcard
Rewards schemes: rewards. Clubcard holders receive points based on the amount spent. Points can be changed for the Tesco special vouchers.
Customers receive one point for every £1 spent at Tesco supermarkets in the UK or one point for every €1 spent at Tesco supermarkets in other countries. Points will also be awarded for purchases outside the supermarket - for example, for fuel (one point will be awarded for every £2 spent). Additional points will be awarded for special offers. These points are accumulated in the client's personal account. Points can be redeemed for purchases using the Tesco special voucher, which is issued four times a year (minimum amount of points is 150).
Vouchers can be spent on a variety of purchases:
- at Tesco supermarkets
- Tesco online store
- on Clubcard Rewards (they can be worth three to four times their nominal value)
- to get discounts on special offers (trips, magazines, hotels, restaurants and other offers).
- services from Tesco Bank
- free access to other Tesco clubs: the Baby Club and the Toddler Club.
- Tesco’s Services: Tesco Opticians, Tesco Photo, Tesco Views, Tesco Wine
- mobile virtual network operator Tesco Mobile ( United Kingdom, Ireland, Slovakia, Czech Republic)
- Tesco Clubcard Plus Subscription
- collecting Clubcard points from Esso fuel stations across the UK
- Customers can 'boost' their Clubcard vouchers to use for days out, restaurants and holidays by going to the Clubcard website. Examples of available brands are Hungry Horse restaurants and Merlin Attractions.
Type of membership: free. Registration is required for new users. A sample Tesco clubcard application form is posted on a web page.
Type of card: Membership card. From July 2017 - contactless Clubcard.
Program validity period: unlimited
Rewards points: points, vouchers.
Mobile version: yes
Apps: Tesco offers its customers a mobile application that allows accumulating points by presenting a bar code on the phone instead of a card. The application is available for iPhone, BlackBerry, Android and Nokia Ovi. The Clubcard App is available from the Google Play store.
Size 76 MB.
Supports Wallet (Customer can get all of passes, tickets, cards, and more in one place) and Family Sharing (six family members will be able to use this app).
Tesco Pay+. The application allows using the client's bank card and Clubcard together. The system allows paying for purchases and collecting Clubcard points in one scan. The client must first enter his/her bank card and Clubcard details. Touch ID or Face ID (on iOS) can be used for payment and then qr-code must be scanned. Customers can spend up to £250 per transaction when paying with the application.
Country (region): United Kingdom, Ireland, Czech Republic, Slovakia, Hungary, Poland.
Description of Loyalty program:
Tesco Loyalty Program
Tesco is one of the first retailers to launch a club card for shopping in supermarkets. Back in 1993, the first club cards were successfully tested. The first version of Tesco's loyalty program simply encouraged customers, but did not collect personal data. However, already in 1994 the scheme was revised and became one of the first systems to process personal data of customers. Today, the club card system is in operation in the United Kingdom and several European countries. As of 2017, the Tesco Buyers Club has over 17 million users in the United Kingdom alone.
Tesco Bank Credit Card. Customers can order Tesco Credit Card.
Tesco Credit Card is a convenient bank credit form of payment for purchases from Tesco Bank.
To activate a Tesco Bank credit card, you need to download the Tesco Mobile Bank mobile application and fill in the fields provided. This is a simple process. You can activate your card by calling 0345 300 4278* (Minicom 0345 671 0676*). You will need to provide a 16-digit credit card number.
- contacts https://www.tesco.com/help/contact/
- FAQ https://www.tesco.com/help/
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