Iceland Loyalty program

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Type of Loyalty program: supermarket, food

Type of purchasing: online, offline

Used by: Iceland. Britain’s retailer Iceland Foods is a food retailer with over 900 stores throughout the UK, and over 40 owned or franchised stores across Europe.


Model of Loyalty program: rewards schemes

Type of medium: card, profile (account).

Rewards schemes: rewards point (bonus)

Cashback: GoCashBack. GoCashBack is a popular way to save money on Iceland shopping. This link can be used to get $8 sign-up bonus! Sign up to get started. You can start shopping with $8 and earn cash back as soon as you sign-up.

Sign-up page

Or use the referral code: 【 Loyalty 】

Homepage link

Try the GoCashBack cashback platform. Keep shopping in your favorite stores - just enter them through the service GoCashBack and get a refund of the cost of purchases on your card. Cashback can be very big - you can get back 10-20% and even up to 30% of the purchase price.

Shopping with cashback is waiting for you not only in Iceland, but also at Walmart, Home Depot, Ssense, GNC, Saks Fifth Avenue, Sephora, Groupon, Ashford, Macy's, SkinStore, UGG, Lancome and and 11,000 more of the most popular brands.

The GoCashBack service has been in operation since 2014. The service is entirely free, and you can get your cash back via PayPal, Check, Gift Card, Helipay.


Additional perks: Healthy eating program Slimming World ( It is a special selection of meals with healthy approach, based on everyday foods, to help people lose weight without ever going hungry.  Slimming World’s Food is exclusive to Iceland, in stores and online.
Iceland Bingo Bonus Bundle. It's a typical bingo game in which you can get bonuses as a prize. Deposit starts from £10, Max Fixed Bingo bonus is £20. Deposit balance is available for withdrawal at any time.

Type of membership: for free. Registration is required for new users. Registration is available through the website or app. Read more about this on the page How to register Iiceland Bonus Card

Type of card:barcode card

Program validity period: unlimited

Rewards points: £1 Bonus for every £20

Tiers: no

Mobile version: yes. Customers can enjoy a seamless shopping experience on any device.


Iceland App

Iceland App for Iceland and The Food Warehouse stores

The app allows you to use your bonus card digitally. To do this, you need to download and install the app. If you already have a physical bonus card, you can add its number. If you don't have a card, you can issue it immediately in digital form.

A virtual card has the same capabilities as a physical card. You'll get £1 for every £20 you save.

A 5% cashback will accumulate in your account.

Plus, you'll have the chance to win exclusive monthly drawings and prizes.

The main advantage of the Iceland Virtual Bonus Card is that you can shop online and control your spending at the same time.

Country (region): UK, Europe

Language: English.

Description of Loyalty program:

  • Page

Iceland Bonus Card

Iceland Bonus Card is very popular because Iceland is one of the best stores for healthy food at incredible prices. Using the card can save you a £1 Bonus for every £20 you Save, so you can watch those Savings grow! Iceland also offer a free Home Delivery service when you spend £25 or more in store.


Sreenshot of official site

Basically you can pre-load cash onto your Bonus Card and use it as a kind of debit card in Iceland stores. Unlike other store loyalty cards there are no points to collect – just swipe your card at the checkout every time you shop and you'll automatically qualify for lots of other great benefits.

Iceland and The Food Warehouse stores

UK Iceland and The Food Warehouse stores.

Anyone over 18 who lives in the UK can have a Bonus Card, simply pick up a temporary card next time you're in store and register Iceland Bonus Card online.

How to Get a Bonus Card?

Simply visit your local Iceland store to pick up a Bonus Card, then register online to enjoy all the benefits.

You can find your local Iceland store here. Just use Iceland Store Finder

How to find your local Iceland store

How to find your local Iceland store.

enter a town name, city name or postcode

Iceland Store Finder

Search your local Iceland store.

Media representation:

Customers need to register loyalty card online to activate the features and benefits, including being able to add Savings. To have a Bonus Card you need to supply Iceland team with your email address and home address. Registrations will usually be complete within 48 hours.

Savings cannot be added to your Bonus Card until you have completed your registration.

Some benefits of Iceland Bonus Card

Benefits is added to your Bonus Card.

Savings can be added at any time in participating Iceland and The Food Warehouse stores by way of cash and/or debit/credit card payment. You can also top-up your Savings online on your 'Manage my Bonus Card' page at

top-up your Savings online at

Sreenshot of official site

You will need to register for / login to your online shopping account and you can then top-up your Savings using a debit/credit card or via PayPal. Please note that it can take up to 48 hours for your Savings to be added to your Bonus Card.

How to login to your online account and top-up your Savings

how to register for / login to your online shopping account.

The maximum amount of Savings (including bonuses) allowed on your Bonus Card is £1,000. No interest is added to any Savings held on your Bonus Card. If you participate in a Bonus Card rewards promotional, the maximum reward you can receive during the promotion is £1,000. No interest is added to this.

Savings cannot be added to your Bonus Card until you have completed your registration. You can add Savings in store and online.

Members of the Savings Scheme will receive a £1 bonus each time an aggregate of £20 of Savings is added to your Savings balance (in one or a series of transactions). Once a Savings milestone is met, the milestone will be reset and a further total of £20 of Savings must be added to your Savings balance (in one or a series of transactions) to receive your next £1 bonus. Bonuses or other promotional amounts added by Iceland do not count towards a £20 milestone. Each £1 bonus will be automatically added to your Savings balance within 48 hours of meeting a £20 milestone.

Savings can ONLY be used to purchase products in participating Iceland and The Food Warehouse stores or online at You cannot use the Savings card outside of Iceland stores or Iceland's online shopping site.
Your Bonus Card will automatically expire 24 months after the last time you use it and any remaining balance will expire and will not be retrievable. If you would like to keep your balance for longer than this, please give us a call via the Helpline.

Savings for Exclusive brand Slimming World

Slimming World creates a selection of meals, soups, meats and sauces - helping you to stay on track without any stress. Satisfy your appetite even on the hungriest of days! We have hundreds of choices of completely Free Foods that are there for the taking; no weighing, no calculating, no estimating, no counting and not a point or a unit in sight! You can use your Savings to purchase products of Slimming World.

Slimming World

Sreenshot of official Slimming World range.

I've lost my card, what should I do?

If you have lost your Bonus Card or if you have had it stolen you will need to call our Customer Service Team on 0800 328 0800 as soon as possible so we can disable your card. We will send you a new card and key fob with a new number. Until we know it has been lost, we cannot put a block on anyone else using it.



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Georgetta F. Palsen

Georgetta F. Palsen

About the author

Georgetta F. Palsen spearheads the Loyalty Programs Project, aiming to unravel the global impact of loyalty programs. Leading a dedicated team, she adopts an interdisciplinary approach to explore these programs' influence on consumer behavior and capitalism, offering critical insights for academics and businesses navigating the complexities of today's societal dynamics. More info


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